⚡🚗 Tata Curvv EV Has a Big 55kWh Battery and 400 km Range — But Why Are Sales Low Compared to MG Windsor and Mahindra Born EVs?
The Tata Curvv EV has a big 55kWh battery and can go 400 km on one charge. This is very good on paper. But still, its sales are lower than the MG Windsor and Mahindra Born EVs. Let’s see why this is happening.
💡 1️⃣ Brand Image
Many people think MG and Mahindra EVs feel more premium and stylish.
- MG Windsor looks modern and fancy.
- Mahindra Born EVs look bold and sporty.
Tata is known for strong and value-for-money cars, but not seen as very premium. Many EV buyers want a car that feels special and luxurious.
💡 2️⃣ Design and Features
The Tata Curvv EV looks good, but not as futuristic as MG and Mahindra.
- MG Windsor has a cool design, hidden door handles, and nice lights.
- Mahindra EVs have bold looks that many young people like.
Inside, MG and Mahindra give more premium things like bigger screens, sunroofs, better seats, and more features.
💡 3️⃣ Technology
MG and Mahindra give more advanced tech.
- MG has a voice assistant, 360-degree camera, and many smart features.
- Mahindra has strong software, big touchscreens, and more connected services.
Tata Curvv EV has good tech, but not as many modern features as these two.
💡 4️⃣ Charging and Service
MG and Mahindra have better charging support.
- MG gives free home charger and access to many public fast chargers.
- Mahindra also offers good charging network and roadside help for EVs.
Tata has its charging network, but people feel MG and Mahindra give better service.
💡 5️⃣ Marketing
MG and Mahindra use big advertisements, events, and social media to create excitement.
Tata’s marketing for Curvv EV is more simple and practical. It does not create as much hype among buyers.
💡 6️⃣ Price
Some people think the Curvv EV price is too high for a Tata car.
- MG and Mahindra customers are ready to pay more for style and brand image.
- Tata is seen as a budget-friendly brand, so people expect lower prices.
✅ Conclusion
Even though the Tata Curvv EV has a big battery and long range, sales are lower because of its brand image, design, tech features, and price.
⭐ Final Thoughts
The Curvv EV is still a good choice with strong range and Tata’s trust. If Tata improves design, adds more tech, and changes its image, it can sell better in the future.
